{"id":10865,"date":"2023-01-27T08:00:00","date_gmt":"2023-01-27T11:00:00","guid":{"rendered":"https:\/\/www.inovafarma.com.br\/blog\/?p=10865"},"modified":"2025-08-05T17:05:53","modified_gmt":"2025-08-05T20:05:53","slug":"o-que-sao-farmacias-independentes","status":"publish","type":"post","link":"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/","title":{"rendered":"O que s\u00e3o farm\u00e1cias independentes e como est\u00e1 o cen\u00e1rio no varejo farmac\u00eautico"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Voc\u00ea j\u00e1 se deparou com a seguinte situa\u00e7\u00e3o na sua cidade: <strong>uma grande rede de farm\u00e1cia chega e come\u00e7a a abrir v\u00e1rias lojas, trazendo preocupa\u00e7\u00e3o para as farm\u00e1cias independentes?<\/strong> <\/p>\n\n\n\n<p>Esse cen\u00e1rio est\u00e1 cada vez mais comum no pa\u00eds, e v\u00eam causando o fechamento de diversas farm\u00e1cias pelo pa\u00eds.<\/p>\n\n\n\n<p>Mas ser\u00e1 mesmo que a culpa \u00e9 das grandes redes? \u00a0E agora, <strong>as farm\u00e1cias independentes ainda t\u00eam espa\u00e7o no varejo farmac\u00eautico?<\/strong> <\/p>\n\n\n\n<p>Para responder essas perguntas e mostrar como est\u00e1 o cen\u00e1rio no mercado brasileiro, trouxemos esse artigo para voc\u00ea. <strong>Avance a leitura para saber!<\/strong> \u00a0\u00a0\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Achamos que voc\u00ea tamb\u00e9m vai gostar de:<\/strong><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"https:\/\/www.inovafarma.com.br\/blog\/como-montar-uma-farmacia-ou-drogaria\">Guia Completo: Passo a passo de como montar uma farm\u00e1cia do zero<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"https:\/\/www.inovafarma.com.br\/blog\/como-funciona-rede-de-farmacia\">Rede de farm\u00e1cia: entenda como funciona transfer\u00eancia de produtos entre matriz e filial<\/a><\/p>\n\n\n\n<p>&gt;&gt; <a href=\"https:\/\/www.inovafarma.com.br\/blog\/mercado-farmaceutico-no-brasil\/\">Mercado farmac\u00eautico no Brasil: confira os n\u00fameros do varejo para sua farm\u00e1cia<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O que voc\u00ea quer ler primeiro? <\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#O_que_sao_farmacias_independentes\" >O que s\u00e3o farm\u00e1cias independentes?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#Cenario_das_farmacias_independentes_no_Brasil\" >Cen\u00e1rio das farm\u00e1cias independentes no Brasil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#Onde_estao_as_Farmacias_Independentes\" >Onde est\u00e3o as Farm\u00e1cias Independentes?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#Farmacias_Independentes_x_Redes_de_farmacia\" >Farm\u00e1cias Independentes x Redes de farm\u00e1cia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#Farmacias_independentes_vale_a_pena\" >Farm\u00e1cias independentes, vale a pena?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#Vantagens_e_desvantagens_das_farmacias_independentes\" >Vantagens e desvantagens das farm\u00e1cias independentes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#Vantagens_das_farmacias_independentes\" >Vantagens das farm\u00e1cias independentes<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#Liberdade_na_tomada_de_decisao\" >Liberdade na tomada de decis\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#Pagamento_de_royalties\" >Pagamento de royalties<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#Definicao_dos_servicos_prestados\" >Defini\u00e7\u00e3o dos servi\u00e7os prestados<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#Desvantagens_das_farmacias_independentes\" >Desvantagens das farm\u00e1cias independentes<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#Poder_de_Barganha\" >Poder de Barganha<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#Furo_de_Estoque\" >Furo de Estoque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#Mix_de_Produtos_Adequado\" >Mix de Produtos Adequado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#Investimento_em_Marketing\" >Investimento em Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#Gestao_Financeira\" >Gest\u00e3o Financeira<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.inovafarma.com.br\/blog\/o-que-sao-farmacias-independentes\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_sao_farmacias_independentes\"><\/span>O que s\u00e3o farm\u00e1cias independentes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Farm\u00e1cias independentes <strong>s\u00e3o farm\u00e1cias que n\u00e3o t\u00eam v\u00ednculo com redes ou associa\u00e7\u00f5es de farm\u00e1cias<\/strong>. <\/p>\n\n\n\n<p>Sendo assim, elas <strong>s\u00e3o administradas de forma independente<\/strong>, e n\u00e3o ficam submetidas \u00e0 outras empresas controladoras<strong>, podendo tomar suas pr\u00f3prias decis\u00f5es nos \u00e2mbitos <\/strong><a href=\"https:\/\/www.inovafarma.com.br\/blog\/administracao-e-gestao-em-farmacia\"><strong>operacionais, t\u00e1ticos e estrat\u00e9gicos<\/strong><\/a><strong>.\u00a0<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/m-pphqR24vU?si=DZ_ncPaQMkg8_K3z\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/center>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cenario_das_farmacias_independentes_no_Brasil\"><\/span>Cen\u00e1rio das farm\u00e1cias independentes no Brasil<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No Brasil, at\u00e9 meados de junho de 2021, <strong>haviam cerca de 82.827 estabelecimentos farmac\u00eauticos com portas abertas, sendo que 53.984 eram farm\u00e1cias independentes<\/strong>.<\/p>\n\n\n\n<p>Ou seja, sem qualquer liga\u00e7\u00e3o com redes de farm\u00e1cias ou associa\u00e7\u00f5es de drogarias, segundo o estudo feito pela <a href=\"https:\/\/www.inovafarma.com.br\/blog\/lista-abc-farma\">ABCFarma<\/a> (Associa\u00e7\u00e3o Brasileira do Com\u00e9rcio Farmac\u00eautico) em conjunto com o instituto de pesquisas <a href=\"https:\/\/www.iqvia.com\/pt-br\/locations\/brazil\" target=\"_blank\" rel=\"noopener\">IQVIA<\/a>.<\/p>\n\n\n\n<p>Em termos percentuais, <strong>as farm\u00e1cias independentes correspondem a 65,18% do total de lojas<\/strong>, o que indica a predomin\u00e2ncia desses estabelecimentos independentes no varejo farmac\u00eautico. <\/p>\n\n\n\n<p>Ao olharmos para cada estado da na\u00e7\u00e3o, percebemos que <strong>S\u00e3o Paulo det\u00e9m o maior n\u00famero de farm\u00e1cias independentes, com aproximadamente 14.848 lojas.<\/strong><\/p>\n\n\n\n<p>Entretanto, <strong>as farm\u00e1cias independentes do estado do Rio de Janeiro s\u00e3o as que mais faturam mensalmente<\/strong>, com <strong>cerca de R$ 92.000,00<\/strong> de faturamento mensal. Acompanhe abaixo os n\u00fameros do estudo, detalhado por cada estado do pa\u00eds:&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes has-small-font-size\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td><strong>UF<\/strong><\/td><td><strong>Farm\u00e1cias Independentes<\/strong><\/td><td><strong>%<\/strong><\/td><td><strong>M\u00e9dia de Faturamento (m\u00eas)<\/strong><\/td><\/tr><tr><td>Rio de Janeiro (RJ)<\/td><td>6.237<\/td><td>66%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 92.000,00<\/td><\/tr><tr><td>Amap\u00e1 (AP)<\/td><td>200<\/td><td>86%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 82.000,00<\/td><\/tr><tr><td>Distrito Federal (DF)<\/td><td>2.034<\/td><td>74%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 68.000,00<\/td><\/tr><tr><td>Goi\u00e1s (GO)<\/td><td>3.231<\/td><td>93%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 67.000,00<\/td><\/tr><tr><td>S\u00e3o Paulo (SP)<\/td><td>14.848<\/td><td>62%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 63.000,00<\/td><\/tr><tr><td>Mato Grosso do Sul (MS)<\/td><td>1.064<\/td><td>65%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 60.000,00<\/td><\/tr><tr><td>Cear\u00e1 (CE)<\/td><td>2.359<\/td><td>63%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 59.000,00<\/td><\/tr><tr><td>Santa Catarina (SC)<\/td><td>3.304<\/td><td>51%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 57.000,00<\/td><\/tr><tr><td>Acre (AC)<\/td><td>255<\/td><td>90%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;53.000,00<\/td><\/tr><tr><td>Amazonas (AM)<\/td><td>938<\/td><td>82%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 52.000,00<\/td><\/tr><tr><td>Tocantins (TO)<\/td><td>719<\/td><td>91%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 52.000,00<\/td><\/tr><tr><td>Par\u00e1 (PA)<\/td><td>2.525<\/td><td>78%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 51.000,00<\/td><\/tr><tr><td>Rond\u00f4nia (RO)<\/td><td>630<\/td><td>73%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 51.000,00<\/td><\/tr><tr><td>Esp\u00edrito Santo (ES)<\/td><td>1.976<\/td><td>55%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 50.000,00<\/td><\/tr><tr><td>Mato Grosso (MT)<\/td><td>1.612<\/td><td>79%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 50.000,00<\/td><\/tr><tr><td>Minas Gerais (MG)<\/td><td>9.049<\/td><td>58%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 49.000,00<\/td><\/tr><tr><td>Paran\u00e1 (PR)<\/td><td>4.980<\/td><td>59%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;48.000,00<\/td><\/tr><tr><td>Pernambuco (PE)<\/td><td>3.437<\/td><td>67%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 46.000,00<\/td><\/tr><tr><td>Para\u00edba (PB)<\/td><td>1.313<\/td><td>62%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 45.000,00<\/td><\/tr><tr><td>Roraima (RR)<\/td><td>174<\/td><td>92%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 44.000,00<\/td><\/tr><tr><td>Rio Grande do Sul (RS)<\/td><td>5.012<\/td><td>37%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 42.000,00<\/td><\/tr><tr><td>Maranh\u00e3o (MA)<\/td><td>2.615<\/td><td>88%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 36.000,00<\/td><\/tr><tr><td>Piau\u00ed (PI)<\/td><td>1.494<\/td><td>90%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 34.000,00<\/td><\/tr><tr><td>Sergipe (SE)<\/td><td>818<\/td><td>71%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 34.000,00<\/td><\/tr><tr><td>Alagoas (AL)<\/td><td>1.275<\/td><td>76%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 32.000,00<\/td><\/tr><tr><td>Bahia (BA)<\/td><td>5.312<\/td><td>63%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 32.000,00<\/td><\/tr><tr><td>Rio Grande do Norte (RN)<\/td><td>1.286<\/td><td>54%<\/td><td>&nbsp;R$&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;31.000,00<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Fonte: ABCFarma\/IQVIA (2021)<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Conforme levantamento da <a href=\"https:\/\/www.febrafar.com.br\/\" target=\"_blank\" rel=\"noopener\">FEBRAFAR<\/a> (Federa\u00e7\u00e3o Brasileira das Redes Associativistas e Independentes de Farm\u00e1cias), com dados do Censo Demogr\u00e1fico Farmac\u00eautico do <a href=\"https:\/\/ictq.com.br\/\" target=\"_blank\" rel=\"noopener\">ICTQ<\/a>, <strong>as farm\u00e1cias independentes tiveram queda em algumas capitais brasileiras, devido ao crescimento das grandes redes de farm\u00e1cias.<\/strong><\/p>\n\n\n\n<p>Dentre as principais, <strong>o destaque ficou para os estados do Esp\u00edrito Santo, com queda de 20,6%; Rio Grande do Norte, apresentando baixa de 17,6% e Santa Catarina, com diminui\u00e7\u00e3o de 15,2%<\/strong> nas farm\u00e1cias independentes. Abaixo voc\u00ea pode conferir o <em>ranking <\/em>com os 6 principais estados com queda:<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes has-small-font-size\"><table><tbody><tr><td><strong>UF<\/strong><\/td><td><strong>% de Queda das Farm\u00e1cias Independentes<\/strong><\/td><\/tr><tr><td>Esp\u00edrito Santo (ES)<\/td><td>20,6<\/td><\/tr><tr><td>Rio Grande do Norte (RN)<\/td><td>17,6<\/td><\/tr><tr><td>Santa Catarina (SC)<\/td><td>15,2<\/td><\/tr><tr><td>Amazonas (AM)<\/td><td>8,4<\/td><\/tr><tr><td>Mato Grosso do Sul (MS)<\/td><td>2<\/td><\/tr><tr><td>Rio Grande do Sul (RS)<\/td><td>0,6<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Fonte: FEBRAFAR \/ ICTQ (2018)<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Onde_estao_as_Farmacias_Independentes\"><\/span>Onde est\u00e3o as Farm\u00e1cias Independentes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ao observarmos os dados do IQVIA 2022, notamos que <strong>as farm\u00e1cias independentes est\u00e3o concentradas em:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>16,1% em metr\u00f3poles<\/strong> (mais de 1 milh\u00e3o de habitantes)<\/li>\n\n\n\n<li><strong>17,6% em cidade grande<\/strong> (entre 300K a 1M de habitantes)<\/li>\n\n\n\n<li><strong>22,4% em cidade m\u00e9dia<\/strong> (entre 50K a 300K de habitantes)<\/li>\n\n\n\n<li><strong>38% em cidade pequena<\/strong> (menor que 50K)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"861\" height=\"521\" src=\"https:\/\/www.inovafarma.com.br\/blog\/wp-content\/uploads\/2024\/03\/onde-estao-as-farmacia-independentes-no-Brasil.png\" alt=\"Onde est\u00e3o as farm\u00e1cia independentes no Brasil (IQVIA 2022)\" class=\"wp-image-12736\" srcset=\"https:\/\/www.inovafarma.com.br\/blog\/wp-content\/uploads\/2024\/03\/onde-estao-as-farmacia-independentes-no-Brasil.png 861w, https:\/\/www.inovafarma.com.br\/blog\/wp-content\/uploads\/2024\/03\/onde-estao-as-farmacia-independentes-no-Brasil-297x180.png 297w, https:\/\/www.inovafarma.com.br\/blog\/wp-content\/uploads\/2024\/03\/onde-estao-as-farmacia-independentes-no-Brasil-768x465.png 768w\" sizes=\"(max-width: 861px) 100vw, 861px\" \/><figcaption class=\"wp-element-caption\">Onde est\u00e3o as farm\u00e1cia independentes no Brasil (IQVIA 2022 &#8211; Adaptado)<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Farmacias_Independentes_x_Redes_de_farmacia\"><\/span>Farm\u00e1cias Independentes x Redes de farm\u00e1cia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quando nos referimos \u00e0s farm\u00e1cias independentes, <strong>v\u00e1rios aspectos as diferenciam das redes de farm\u00e1cias ou associa\u00e7\u00f5es de drogarias, sendo a principal a liberdade na gest\u00e3o do neg\u00f3cio<\/strong>. <\/p>\n\n\n\n<p>Em outras palavras, farm\u00e1cias quando participam de grupos farmac\u00eauticos est\u00e3o submetidas \u00e0s cl\u00e1usulas contratuais, o que na pr\u00e1tica significa <strong>ter que seguir uma padroniza\u00e7\u00e3o, implicando em:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>quais produtos ser\u00e3o vendidos (escolha do <a href=\"https:\/\/www.inovafarma.com.br\/blog\/mix-de-produtos-ideal\/\">mix de produtos<\/a>);<\/li>\n\n\n\n<li>forma de realizar o pedido de compra (compras conjuntas);<\/li>\n\n\n\n<li>padroniza\u00e7\u00e3o do layout e fachada da loja (<a href=\"https:\/\/www.inovafarma.com.br\/blog\/como-escolher-as-cores-para-farmacia\/\">cores<\/a>, <a href=\"https:\/\/www.inovafarma.com.br\/blog\/como-fazer-iluminacao-de-farmacia\">ilumina\u00e7\u00e3o<\/a>);<\/li>\n\n\n\n<li>utiliza\u00e7\u00e3o da \u201cbandeira\u201d da rede (<a href=\"https:\/\/www.inovafarma.com.br\/blog\/logo-de-farmacia-ideias-para-se-destacar\/\">logotipo<\/a>);<\/li>\n\n\n\n<li>qual sistema de farm\u00e1cia ser\u00e1 utilizado.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/x14g2Fzde_U\" title=\"YouTube video player\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe>\n<\/center>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Se por um lado \u00e9 positivo seguir um modelo j\u00e1 testado e que funciona, por outro, o dono e gestor de drogaria fica \u201cpreso\u201d ao modelo sugerido pela administradora<\/strong> da rede ou associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Al\u00e9m de que, <strong>muitas delas exigem o pagamento de royalties, que s\u00e3o uma esp\u00e9cie de taxa<\/strong> (geralmente em porcentagem) a ser recolhida para que a imagem da rede possa ser utilizada pela farm\u00e1cia.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Farmacias_independentes_vale_a_pena\"><\/span>Farm\u00e1cias independentes, vale a pena?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>O principal diferencial das farm\u00e1cias independentes para as demais \u00e9 a liberdade de oferecer servi\u00e7os aos consumidores.<\/strong> <\/p>\n\n\n\n<p>Um bom exemplo s\u00e3o os pequenos <a href=\"https:\/\/www.inovafarma.com.br\/blog\/duvidas-sobre-servicos-farmaceuticos\/\">servi\u00e7os de aten\u00e7\u00e3o farmac\u00eautica<\/a>, al\u00e9m do atendimento personalizado, que fideliza o cliente.<\/p>\n\n\n\n<p>Ao olharmos para as redes e associa\u00e7\u00f5es, o objetivo \u00e9 claro, alta rotatividade de clientes (n\u00e3o \u00e9 uma regra, por\u00e9m predominante), nisso, <strong>muitos deles sentem a falta de um atendimento mais humanizado, principalmente em pequenas e m\u00e9dias cidades.<\/strong> <\/p>\n\n\n\n<p>Nesse aspecto, as farm\u00e1cias independentes conseguem oferecer servi\u00e7os agregados, al\u00e9m da venda dos medicamentos.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/BlZNuK5wobQ\" title=\"YouTube video player\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe>\n<\/center>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Por\u00e9m, <strong>as farm\u00e1cias independentes acabam perdendo competitividade em alguns pre\u00e7os de medicamentos<\/strong>, pois em grandes redes, <strong>as compras s\u00e3o em volumes elevados, o que acaba baixando o pre\u00e7o final<\/strong> de venda, visto que os <a href=\"https:\/\/www.inovafarma.com.br\/blog\/laboratorios-farmaceuticos-no-brasil\">laborat\u00f3rios farmac\u00eauticos<\/a> conseguem oferecer bons descontos.<\/p>\n\n\n\n<p>Mas aten\u00e7\u00e3o! Lembre-se, n\u00e3o \u00e9 de interesse dos laborat\u00f3rios e <a href=\"https:\/\/www.inovafarma.com.br\/blog\/como-escolher-fornecedor-farmaceutico\">distribuidores<\/a> somente fazerem boas condi\u00e7\u00f5es de compras para as grandes redes, pois caso contr\u00e1rio, os mesmos ficaram \u201cref\u00e9m\u201d destas empresas e teriam que negociar sob suas condi\u00e7\u00f5es. <\/p>\n\n\n\n<p><strong>Por isso, mesmo para as farm\u00e1cias independentes, \u00e9 poss\u00edvel conseguir bons pre\u00e7os ao se negociar a compra de medicamentos.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vantagens_e_desvantagens_das_farmacias_independentes\"><\/span>Vantagens e desvantagens das farm\u00e1cias independentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Em seguida, listamos as principais vantagens e desvantagens das farm\u00e1cias que n\u00e3o fazem parte de redes ou associa\u00e7\u00f5es.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vantagens_das_farmacias_independentes\"><\/span>Vantagens das farm\u00e1cias independentes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Liberdade_na_tomada_de_decisao\"><\/span><strong>Liberdade na tomada de decis\u00e3o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Redes de farm\u00e1cias costumam ter um padr\u00e3o preestabelecido para todos os setores da loja, com procedimentos bem definidos e formas de atua\u00e7\u00e3o (nos moldes de <em>franchising <\/em>\u2013 franquia). A gest\u00e3o fica engessada, tendo pouca liberdade o dono de drogaria para mudar sua loja.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pagamento_de_royalties\"><\/span><strong>Pagamento de royalties<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Ao se submeter \u00e0s redes e associa\u00e7\u00f5es, a farm\u00e1cia ter\u00e1 que pagar taxas para a administra\u00e7\u00e3o, que eventualmente podem ser em termos percentuais sobre o faturamento da loja e mais valores fixos mensais. Isso j\u00e1 n\u00e3o acontece quando falamos de farm\u00e1cia independente.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definicao_dos_servicos_prestados\"><\/span><strong>Defini\u00e7\u00e3o dos servi\u00e7os prestados<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Farm\u00e1cia independente tem a liberdade na escolha de oferecer servi\u00e7os, produtos e forma de atendimento. Isso j\u00e1 n\u00e3o acontece em muitas redes, que j\u00e1 predeterminam o modo de atua\u00e7\u00e3o da loja sob suas condi\u00e7\u00f5es, isto \u00e9, j\u00e1 possuem um modelo a ser seguido.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Desvantagens_das_farmacias_independentes\"><\/span>Desvantagens das farm\u00e1cias independentes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poder_de_Barganha\"><\/span><strong>Poder de Barganha<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>As redes compram grandes volumes de produtos, e nisso conseguem bons descontos. Isso j\u00e1 mais dif\u00edcil de acontecer ao negociar com farm\u00e1cias independentes.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Furo_de_Estoque\"><\/span><strong>Furo de Estoque<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Geralmente existe um centro de gerenciamento e distribui\u00e7\u00e3o para as farm\u00e1cias de rede, impedindo a falta de produtos no estoque, ao contr\u00e1rio das demais farm\u00e1cias, que ainda t\u00eam rupturas no estoque por falta de gest\u00e3o e <a href=\"https:\/\/www.inovafarma.com.br\/blog\/controle-de-estoque-de-farmacia\/\">controle de estoque<\/a>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mix_de_Produtos_Adequado\"><\/span><strong>Mix de Produtos Adequado<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Para cada regi\u00e3o, existe um estudo dos produtos certos para ter no PDV, aumentando as vendas das farm\u00e1cias da rede. J\u00e1 nas demais farm\u00e1cias, muitas delas n\u00e3o fazem um levantamento dos itens de maior e menor sa\u00edda, e assim perder oportunidades de vendas ao expor o produto que n\u00e3o tem demanda.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Investimento_em_Marketing\"><\/span><strong>Investimento em Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Grandes redes investem pesado na <a href=\"https:\/\/www.inovafarma.com.br\/blog\/acoes-de-marketing-para-farmacia\/\">divulga\u00e7\u00e3o dos produtos<\/a> e com isso aumentam a exposi\u00e7\u00e3o da marca nos ve\u00edculos de comunica\u00e7\u00e3o. Na farm\u00e1cia independente, normalmente o marketing \u00e9 feito de forma amadora, sem estudo e estrat\u00e9gia.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gestao_Financeira\"><\/span><strong>Gest\u00e3o Financeira<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>O controle de despesas e receitas \u00e9 feita de forma profissional, as decis\u00f5es s\u00e3o tomadas embasadas em dados, o que aumenta a performance das lojas. J\u00e1 na farm\u00e1cia independente, muitas nem se quer controlam o financeiro, acabam misturando contas pessoais do dono com as da empresa, e decis\u00f5es s\u00e3o tomadas em base de \u201cachismos\u201d.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como deu para perceber, <strong>as farm\u00e1cias independentes ainda s\u00e3o maioria no Brasil, entretanto, esse cen\u00e1rio est\u00e1 mudando rapidamente, principalmente nas grandes capitais do pa\u00eds<\/strong>, muito em virtude da organiza\u00e7\u00e3o e poder de compra das grandes redes, o que impacta na diminui\u00e7\u00e3o do pre\u00e7o final de venda.<\/p>\n\n\n\n<p>Por outro lado, <strong>as farm\u00e1cias independentes ainda t\u00eam espa\u00e7o no varejo farmac\u00eautico<\/strong>, visto que existem muitos consumidores que preferem um atendimento personalizado, servi\u00e7os farmac\u00eauticos e preferem o contato mais humanizado no atendimento, al\u00e9m de itens que n\u00e3o s\u00e3o vendidos nas grandes redes. &nbsp;<\/p>\n\n\n\n<p><strong>E para voc\u00ea dono ou gestor de drogaria independente ou mesmo que faz parte de alguma rede, n\u00f3s do sistema InovaFarma temos solu\u00e7\u00f5es para automa\u00e7\u00e3o e gest\u00e3o que melhoram os resultados da sua loja!<\/strong> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.inovafarma.com.br\/sobre\/contato\">Pe\u00e7a agora mesmo sua demonstra\u00e7\u00e3o gratuita<\/a>, agende o melhor hor\u00e1rio com um de nossos consultores. Se voc\u00ea preferir, entre em contato pelo <a href=\"https:\/\/api.whatsapp.com\/send?phone=5517996264886\" target=\"_blank\" rel=\"noopener\">WhatsApp<\/a>!<\/p>\n\n\n\n<p>Quer mais conte\u00fado do varejo farmac\u00eautico para ajudar sua farm\u00e1cia e drogaria? Ent\u00e3o se inscreve agora no <a href=\"http:\/\/youtube.com.br\/inovafarma\" target=\"_blank\" rel=\"noopener\">Canal do YouTube<\/a> e siga nossas <a href=\"https:\/\/www.facebook.com\/SistemaInovaFarma\/\" target=\"_blank\" rel=\"noopener\">p\u00e1ginas do Facebook<\/a> e <a href=\"https:\/\/www.instagram.com\/sistemainovafarma\/?hl=pt-br\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farm\u00e1cias independentes est\u00e3o perdendo espa\u00e7o para as grandes redes de farm\u00e1cia? Acompanhe como est\u00e1 o cen\u00e1rio no varejo farmac\u00eautico. <\/p>\n","protected":false},"author":3,"featured_media":11015,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[51,69],"tags":[2482],"class_list":["post-10865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao","category-fique-sabendo","tag-farmacias-independentes"],"_links":{"self":[{"href":"https:\/\/www.inovafarma.com.br\/blog\/wp-json\/wp\/v2\/posts\/10865"}],"collection":[{"href":"https:\/\/www.inovafarma.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inovafarma.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inovafarma.com.br\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inovafarma.com.br\/blog\/wp-json\/wp\/v2\/comments?post=10865"}],"version-history":[{"count":0,"href":"https:\/\/www.inovafarma.com.br\/blog\/wp-json\/wp\/v2\/posts\/10865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inovafarma.com.br\/blog\/wp-json\/wp\/v2\/media\/11015"}],"wp:attachment":[{"href":"https:\/\/www.inovafarma.com.br\/blog\/wp-json\/wp\/v2\/media?parent=10865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inovafarma.com.br\/blog\/wp-json\/wp\/v2\/categories?post=10865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inovafarma.com.br\/blog\/wp-json\/wp\/v2\/tags?post=10865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}